That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. Most financial milestones, from getting a credit card to buying a house, depend on your credit score. That ...