In 2017, Caterpillar adjusted its strategy toward rental, “elevating” its focus in a market the company has served for decades, says Kurt Norris, director of global rental & used equipment services.

Caterpillar is investing in peer-to-peer equipment-rental startup Yard Club and will launch the online ordering platform in specific metropolitan markets in conjunction with U.S. and Canadian ...

Caterpillar recently launched a National Accounts VIP Rental Program to better meet the temporary power needs of larger businesses operating in multiple regions by offering resources and customized ...

The pledge, announced as part of the company’s Centennial celebration, aims to grow interest in advanced manufacturing ...

Delegates at the 6 th International Rental Conference will gain an insight into Caterpillar’s rental strategy and in particular its goals for Asia Pacific. Keynote speaker Kurt Norris, Global Rental ...

An equipment rental company is looking to create a brand new facility in Miamisburg. On Monday, Oct. 20, Ohio CAT will ...

Caterpillar dealer Pon Equipment is to close its Cat Rental Store businesses in Sweden and Denmark because of difficult market conditions. The company said it will focus instead on strengthening its ...