Amp spotlight: What Super Bowl 2025 ads tell us about the state of advertising
Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.
Costco and investors could pay big time for its DEI policies
Many companies have caught on to the phrase, go woke, go broke. But Costco rejected that idea and turned down a move by ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
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Michael Madigan: The Rise and Fall
The Velvet Hammer.” “Sphinx.” “King of Illinois.” “The Wizard of Oz.” “The Real Governor of Illinois.” “Himself.” ...