Tech companies, facing legal risks and a new political climate, are scaling back, cutting or rethinking efforts focused on ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils.

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

Alphabet's net revenue fell short, but YouTube and search showed strength. Read why GOOG stock is poised for growth despite ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Reddit's stock (RDDT) fell 5.3% on Thursday after the company said that user-growth numbers were affected by Google search "volatility" triggered by an algorithmic change.

Alphabet reports fourth-quarter financial results after market close Tuesday. A look at the key items to watch and what ...

In 2023, Apple also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said. Several ad agencies, tech and media companies had ...

The Federal Reserve’s preferred inflation gauge moved even higher in December, driven largely by rising energy prices as well as food. However, a closely watched measurement of underlying inflation ...

Though Platforms and Device is not the juggernaut moneymaker that Google's search ads business is, the division's revenue rose to $10.66 billion in the third quarter, up nearly 28% from $8.34 ...