Estimating mobile game marketing costs involves a thorough review of many factors. Because revenue comes in via app installs and in-game activity, successful mobile game marketing plans should include ...

Search Engine Land » PPC » Google is exploring ads in new AI Mode Chat with SearchBot Please note that your conversations will be recorded. Google confirmed to Adweek it will “explore bringing ...

Search Engine Land » PPC » Google Ads stop running for some advertisers Chat with SearchBot Please note that your conversations will be recorded. Some advertisers noticed their ads weren’t ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...

Languages: English. In an email to subscribers last week, Hulu announced that its ad-free plans may now include some ads, but that the change will only affect certain types of programming — at ...

Tech billionaire Elon Musk’s America PAC launched its first ever television ad on Wednesday following President Trump’s address to a joint session of Congress. “After four long years of ...

There are two versions of the ad, the DHS said: domestic and international. The Department of Homeland Security launched a multimillion-dollar advertising campaign on Tuesday directed at those who ...

Department of Homeland Security (DHS) Secretary Kristi Noem unveiled a multimillion-dollar ad campaign warning immigrants in the U.S. illegally to either self-deport or risk being deported and not ...

The tech billionaire has been leading DOGE's effort to slash federal spending. Billionaire Elon Musk's political action committee, America PAC, has placed its first-ever nationwide TV ad, a $1 ...

A lawyer at advertising conglomerate Interpublic Group fielded a phone call in December from a lawyer at X. The message was clear, according to several people with knowledge of the conversation ...

Elon Musk is emerging as a new star in Democratic ads and fundraising appeals, as politicians from Virginia to Wisconsin try to seize on the tech billionaire’s role in slashing the federal ...