Apple's five-year deal for Formula One's U.S. broadcast rights, announced on Friday, gives both brands a major opportunity for growth in new directions and could ultimately lead to something bigger.

Apple seemed like a frontrunner given its partnership with the motorsport organization in the production of the F1 movie starring Brad Pitt that was released over the summer. The

F1 has announced a landmark agreement with Apple to screen races in the United States. Here's how the deal came together.

Apple and Formula 1 announced their long-awaited five-year U.S. media rights deal that will bring all U.S. televised races to Apple TV

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its tvOS and Apple TV app (not to be confused with the streaming service, or the physical device, that now share its name).

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming service (formerly Apple TV+), the TV app and a digital media box.

The tech giant, which also produced the Brad Pitt-led ‘F1’ film, will make select races and all practice rounds available for free, alongside extensive coverage on its Apple TV streaming service.

Apple TV continues to put out some of the best sitcoms on streaming and after three seasons, this Maya Rudolph comedy is more popular than ever.

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV + is being rebranded as simply ‌Apple TV‌.