"The added ability to pay with Venmo for flights on JetBlue and manage travel costs during the trip through Groups helps solve the pain points of shared expenses from the time of booking to returning home," PayPal's John Anderson, senior vice president and general manager of consumer, said in a statement.

Venmo payment options are the latest announcement in a broader effort from JetBlue to enhance its services and boost profits. The struggling low-cost carrier has searched for new revenue streams as larger airlines introduce their own budget options, increasing competition for those flyers.