Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.
"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!
The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.
Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.
The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink that.
The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.
The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.