Fashion e-retailer FINESSE approaches the creator economy less as a marketing channel and more as an operating system. Founded in 2020, the Los Angeles-based brand uses artificial intelligence, ...

A growing set of national and regional regulations is set to affect influencer marketing, digital advertising, and ...

Physical retail stores have emerged as the primary channel for product discovery among younger consumers, challenging ...

Popeyes Louisiana Kitchen has launched a series of limited-time digital-only meal bundles in collaboration with seven content ...

Uptin Saiidi has built his career by moving across media formats, platforms, and business models, often ahead of where the ...

Before she became known as the internet’s unofficial “CEO of Blush,” Toni Bravo was simply following her curiosity. When she began posting videos in 2022, she was not chasing virality, brand deals, or ...

Video editing platform Kapwing analyzed trending YouTube channels and new-user feeds to quantify the prevalence of ...

CapCut users created billions of projects in 2025 as the video editing platform expanded its artificial intelligence features ...

Mike Draper did not enter the creator economy chasing fame or a personal brand. When he began posting on social media in ...

TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert fan ...

The expansion of the creator economy has produced global entertainment brands, billion-view franchises, and a new generation ...

Six influencers departed FaZe Clan on Christmas Day after failed contract negotiations with new management, marking the ...