Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...

Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...

Rightmove is investing in technology that helps customers at different stages of their home-moving journey and as a result ...

YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing ...

With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...

Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...