Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its ...

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

Gail Hollander discussed the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.

The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster ...

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep ...

Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.

The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a ...