The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called ...

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, ...

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...

Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and ...

French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On ...

Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a ...

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and ...

Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...