True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit ...

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

Retailers are looking for ways to make certain products feel premium in order to attract a higher-earning audience while also ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Former Texas privacy enforcer Tyler Bridegan breaks down how regulators decide which companies to target – and how to stay ...