To roll out its new mixed-reality headset, the Vision Pro, Apple devised a plan almost as intricate as the device itself. In January 2024, Apple summoned hundreds of retail employees to its campus in ...

The Wall Street Journal and other outlets have reported that Apple is struggling to sell the Vision Pro, a futuristic augmented reality wearable with a depressing (for me) $3,500 price tag. While the ...

This weekend in his Power On newsletter, Bloomberg’s Mark Gurman wrote: “updates of the Vision Pro and iPad Pro are imminent.” He then outlined several specific features to expect. On the M5 iPad Pro, ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to the disappointing launch of the Apple Vision Pro in ...

visionOS 26 is the upcoming software update for Apple Vision Pro. It's the second major software update for Apple's spatial computer since it launched early last year. However, this update seems to ...

A new report provides an insider’s view of the Vision Pro launch at Apple stores, describing it as “a fiasco” in many of them. It also claims that while the Vision Pro launch was particularly ...

The M5 Apple Vision Pro represents a noteworthy advancement in augmented reality (AR) technology, offering improved performance, refined features, and a more immersive user experience. However, its ...

The M5 refresh makes the new Apple Vision Pro faster and improves some features, but it doesn't change the fact that the headset still doesn't have a long-term place in most people's homes. The M5 ...

Vision Pro 2 leaks suggest a late 2025 launch, positioning Apple at the forefront of Apple spatial computing. The new device is expected to feature M4 or M5 chips, doubling processing power to deliver ...