Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

Some highly popular beauty trends don’t always create a positive impression. We analyze current aesthetic styles and ...

Trying too hard to achieve an artificial look often backfires, as it replaces authentic beauty with a uniform, less engaging ...

"I prefer the natural look" is a sentence that isn't surprising to hear from most men when talking about women, but how many of them actually know what their words mean? A woman has sparked a ...

Men’s grooming has become increasingly popular, as they want to look just as good as women before they step out of the house. Although many people believe that makeup is exclusively for women, men too ...