Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

A generation ago, in 2004, I wrote a book that was novel at the time, “Media Relations Handbook for Agencies, Associations, Nonprofits and Congress.” While some texts offered guidance to PR ...

Grabbing a reporter’s attention today requires a blend of logic, art, relevance, timing, and reach. Our media relations team asked some of the world’s leading media professionals for their top tips to ...

The LAFD's internal shop was "not equipped" to deal with the crisis of the Palisades fire, a deputy chief wrote in enlisting ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

The media plays a pivotal role in creating perceptions. Politicians, organizations and businesses can view the media as friend or foe. But smart people and business leaders learn to use the media to ...

If you haven’t done so already, it is time to say goodbye to your marketing communications silos. Technological advances, the ever-changing communications landscape and the disruption in the higher ...

Media relations is a component of public relations that focuses on activities between a business and media outlets -- newspapers, television and radio stations, magazines, and online outlets. A ...

Telling the University's stories is at the heart of what we do. University Communications keeps you up to date on Boston College news and events through its print and digital media platforms including ...

The purpose of these guidelines is to ensure all engagements with media representatives on behalf of the University of Colorado Boulder are coordinated by Strategic Media Relations in the Office of ...

Sharing information has never been so easy. Just post it, right? Not so fast. The receiver may not be the right person. With an online attention span per message of just six seconds, if they are not ...