“Last year when Jean-Claude Biver decided to relaunch Zenith, he asked me, ‘Do you have any ideas to improve technical projects at Zenith?’ ” says LVMH’s Guy Semon. “I told him, ‘Mr. Biver, El Primero ...

When it was launched in 1969, the high-beat El Primero, the first automatic chronograph (arguably), was one of the most advanced mechanical movements of its time. It has since become a mainstay in ...

Zenith‘s newly launched e-commerce platform will give U.S.-based watch-lovers a lot to look forward to––starting with a limited-edition chronograph. Typically reserved as an in-shop-only style, the ...

Welcome to Watches You Should Know, a biweekly column highlighting important or little-known watches with interesting backstories and unexpected influence. This week: the Zenith El Primero. Imagine a ...