The CMO’s Next Evolution: From Marketing Leader To Architect Of The Revenue Engine

A company can have excellent marketing, a strong sales team and a compelling product and still struggle to produce ...

New Study Finds Fintech CMOs Growing Teams as AI Raises the Value of Human Judgment

Fintech CMOs are taking on greater responsibility for revenue and business strategy while shifting investment toward GEO and ...
Marketing Dive

CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study

Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.

What CMOs need to understand about Gen Z and millennials: 4 out of 10 may reject a company based on its values

One of the most relevant findings for employer branding strategies is that 41% of Gen Z respondents have rejected a potential ...
irblog.prnewswire.com

CMOs are tasked with driving AI-era growth - but many sacrifice long-term brand building to win influence, new study finds

Global study of 500+ marketing leaders reveals a growing "CMO Trust Trade-Off" as pressure to satisfy short-term C-suite demands to gain influence competes with long-term brand growth NEW YORK, June ...

What CMOs need to know about AI in retail, according to NVIDIA: personalization, autonomous agents, and adaptive advertising

The trend reflected in the NVIDIA report indicates that artificial intelligence applied to marketing is shifting from ...

Companies want AI-savvy CMOs. They’re giving them less than 3 years to succeed.

Demand for AI-fluent marketing leaders is surging, but average tenure has plunged by 35 percent. Inside the structural flaw ...
Marketing Dive

CMOs see their internal influence rising. Has it come at a cost?

Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to ...
Forbes

19 Essential Priorities For CMOs Heading Into Q4

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. As Q4 approaches, CMOs face the dual challenge of delivering strong year-end results while ...
The Wall Street Journal

How CMOs Can Prepare for the Future of Work

To help employees succeed in times of change and disruption, CMOs have an important role to play in creating new approaches to talent, learning, and meaning. The world of work is changing. Employees ...
adweek

How CMOs Can Navigate the C-Suite

For virtually every kind of communication, there’s exclusive language. In mobile messaging, emojis convey emotions. For composers, sheet music indicates the measures and melodies. Even baseball has ...