You get to a certain point in life (hello 2018) when you feel like you've seen every single type of YouTube beauty video going. 'Get ready with me', 'Get un-ready with me', 'My makeup collection and ...

Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and makeup routines. ASMR videos, which are meant to cause a tingly body ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

Watch creamy chocolate and milk swirl into a perfect spiderweb pattern in this rich coffee ASMR visual. The gentle pull of the straw, the crisp ripple effect, and the satisfying sound of spoon through ...

Coffee ASMR lovers — this one’s for you. Enjoy a relaxing latte with a nutty chocolate rim, beautifully poured with creamy latte art. The gentle sounds and smooth textures make this moment visually ...