While AI tools are not yet universally deployed, we’re fast approaching a time when they will be, and many agencies are ...

The luxury retail landscape is undergoing a transformation as digital technology reshapes how consumers interact with brands. With shoppers increasingly expecting seamless, personalized, and immersive ...

From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

The Digital Marketing World Forum (DMWF) 2025 successfully concluded on February 26-27, bringing together industry leaders, ...

of the public believe that platforms should be more transparent with people about how they use personal information to ...

Marketers today face an uphill battle – more channels, higher expectations, and tighter budgets. The key to breaking through? Unified data, AI-driven efficiency, and automation. But with businesses ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...