In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement, though, the Vols will also be in position for NIL success. In the announcement,

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.