The LA28 Olympics organizing committee secured a first for the 2028 Summer Games, gaining IOC approval to sell venue naming rights.

Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, organizers said on Thursday, unveiling Comcast and Honda as inaugural partners in a move aimed at boosting commercial revenues.

For the first time in the history of the Olympic and Paralympic Games, LA28 announced that it has created the opportunity for corporations to purchase naming rights at competition venues.