TAG Heuer’s dominance of Formula 1 continues with the recent announcement that it is now the Title Partner of the Monaco Grand Prix

Now in another first, the Monaco Grand Prix has a title sponsor. Since the first race in Monaco in 1950 the event has simply been known officially as the Formula 1 Grand Prix de Monaco. But starting with this season TAG Heuer is joining as a Title Partner of the race,

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH.

Formula 1 has announced that luxury Swiss watchmaker TAG Heuer will be the first-ever title partner of the Monaco Grand Prix in 2025.

Formula 1 has announced a huge change to the 2025 Monaco Grand Prix with TAG Heuer taking a title sponsorship role. This is the first time in the history of the iconic race that it will feature a title partner.