In today’s Digest, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads.

ByteDance's Seedance 2.0, a powerful new video model, is drawing alarm in Hollywood after it churned out a slew of copyrighted IP.

Disney has sent ByteDance a cease and desist letter to ByteDance over their new Seedance 2.0 AI generative video tool.

ByteDance released Seedance 2.0 less than a week ago and enraged artists everywhere with a viral clip AI-generated clip of Tom Cruise and Brad Pitt fighting. Unsurprisingly, the AI video-making tool has reportedly already received multiple cease-and-desist letters around copyright infringement.

ByteDance is facing scrutiny over Seedance 2.0, an AI video tool creating Hollywood star deepfakes and sparking copyright concerns.

However, some AI critics rejected the notion that Seedance 2.0 is capable of replacing artists in the way that Reese warned. On Bluesky and X, they pushed back on ByteDance claims that this model doomed Hollywood, with some accusing outlets of too quickly ascribing Reese’s reaction to the whole industry.

ByteDance will take steps to prevent the unauthorised use of intellectual property on its artificial intelligence (AI) video generator Seedance 2.0, the Chinese technology firm says, following threats of legal action from US studios,

Disney sent ByteDance a cease-and-desist for using its characters on Seedance. When OpenAI's Sora did it, however, Disney struck a deal.