Over the weekend, the incoming Boston NWSL team announced that it will be dropping the “BOS Nation” and will be choosing a ...
NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...
After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...
The news, announced to team supporters who gathered at Dorchester Brewing Company for an NWSL season kickoff party, did not come as a surprise.
The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some ...
The Boston team launched the BOS Nation FC name and colors last October to an overwhelmingly negative reaction.