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What to Know About McDonald's New CMO Alyssa Buetikofer
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site ...
Direct Marketing News25d
mcdonald’s USA announces new marketing leadership
Alyssa Buetikofer, currently the Chief Marketing Officer of McDonald’s Canada, will step into the role of Senior Vice President, Chief Marketing and Customer Experience Officer of McDonald’s ...
Wall Street Journal27d
McDonald’s U.S. Marketing Chief Steps Down
McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan, the burger chain’s U.S. chief ...
Yahoo Finance26d
McDonald’s USA appoints new chief marketing officer
McDonald's USA has announced the appointment of Alyssa Buetikofer, currently chief marketing officer (CMO) of McDonald's Canada, to the role of senior vice-president, CMO and customer experience ...
Yahoo Finance27d
McDonald’s chief marketer steps down, company veteran steps into role
Alyssa Buetikofer, currently CMO of McDonald’s Canada, will assume the role of senior vice president, chief marketing and customer experience officer of McDonald’s USA on Feb. 15. Hassan will ...
Inc21d
With 1 Simple Sentence, McDonald’s Just Taught a Key Lesson in Leadership
As for his replacement? That would be Alyssa Buetikofer, who is currently the chief marketing officer for McDonald’s Canada and has been with McDonald’s since 2011. During her last stint in ...
QSR magazine27d
McDonald’s U.S. CMO Tariq Hassan Steps Down
Hassan will be replaced by Alyssa Buetikofer, CMO of McDonald’s Canada. Her role will begin February 15. Buetikofer joined McDonald’s in 2011 and has held positions across three geographies and five ...
Marketing Dive24d
CMO Corner
Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S. business on Feb. 15.
Morningstar27d
News Highlights: Top Company News of the Day - Monday at 7 PM ET
McDonald's U.S. Marketing Chief Steps Down McDonald's is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq ...
Marketing Dive27d
McDonald’s chief marketer steps down, company veteran steps into role
Alyssa Buetikofer, currently CMO of McDonald’s Canada, will assume the role of senior vice president, chief marketing and customer experience officer of McDonald’s USA on Feb. 15. Hassan will stay on ...
Morningstar27d
News Highlights: Top Company News of the Day - Monday at 9 PM ET
McDonald's U.S. Marketing Chief Steps Down McDonald's is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq ...