"Our goal with the 28-70mm F2 G Master was to create a high-performing zoom lens that could be a strong single lens alternative to multiple primes," said Yang Cheng, Vice President of Imaging ...

Let the lens battle begin! Well, maybe it’s not a battle. It’s more of a side-by-side comparison that goes over the unique ...

The FE 50-150mm f/2 GM lens premium build reflects the ethos of the G Master lineup, whose lenses deliver the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. The ...

Tamron is exploring the ultra-fast standard zoom market, but with a design that promises prime-like brightness in a smaller, lighter and more affordable package ...

This exceptionally small, light and bright standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. SIGMA's first APS-C size mirrorless zoom lens has a versatile full-frame ...

SAN DIEGO—Sony Electronics has introduced the 28-70mm F2 G Master, its first zoom lens with a constant F2 aperture and the 77th lens in the Sony E-Mount lineup. This full-frame lens offers a versatile ...

Zoom lenses continue to dominate Japan's photography market, with versatile workhorse optics leading the best-selling lenses ...

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming release of the ...

Tamron continues to fill out their mirrorless lens lineup, delivering a much sought-after update with the 25-200mm f/2.8-5.6 Di III VXD G2 lens for the Sony E mount. A follow-up to the acclaimed ...

Canon has just released a fast ultra-telephoto zoom for its RF-mount full-frame cameras. The company says that the RF100-300mm F2.8 L IS USM lens exists in response to requests from photojournalists, ...

SAN DIEGO, Nov. 19, 2024 /PRNewswire/ -- Sony Electronics Inc. introduces the 28-70mm F2 G Master, the first i Sony zoom lens with a constant F2 aperture and 77th lens in the Sony E-Mount lineup. This ...