Imagine sipping a beer and suddenly landing your dream job, or a glass of wine doubling your bank balance. Sounds like magic, right? Yet, alcohol ads craft these fantastical scenarios to sneak into ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

You must pay attention to learn, teachers say. Not necessarily, US psychologists now argue: sights we are unaware of can have a lasting impact on our brains. Subliminal training can improve our ...