Women’s soccer is on an undeniable rise, capturing the attention of fans, media, and companies eager to participate in its ...

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Analysts say the women’s sports sector in America could be worth billions of dollars by 2030, but deep-rooted inequalities continue to hold it back.

Ilona Maher #2 of Team United States runs with the ball during the Women's Rugby Sevens at the 2024 Paris Olympics. Maher's popularity on social media has led to product endorsements and corporate ...

European soccer's governing body UEFA has extended the women's soccer element of its licensing deal with video game developer Electronic Arts. Through a multi-year tie-up unveiled yesterday, the EA ...

The Matildas joined in the heavy criticism Wednesday of a commercial radio host’s misogynistic and crass comments about Australia’s national women’s soccer team. The host has since been taken off-air.

In 2028, Atlanta will be home to a yet-to-be-named National Women’s Soccer League team, announced Nov. 12. The announcement ...

Just a day after Germany was picked to host the 2029 European Championship in women’s soccer, its top clubs split with the ...