Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

In a world increasingly conscious of privacy and data use, retailers must walk a fine line and figure out how to deliver ...

Passing just enough context about a service interaction can assuage consumer trepidation over AI and build loyalty.

Broadcast Retirement Network's Jeffrey Snyder discusses managed accounts and personalization with Lincoln Financial's Matthew Condos. Jeffrey H. Snyder, Broadcast Retirement Network This morning, the ...

Screen Skinz, the world's first and only screen protector that shows off when you want it and disappears when you don't, today launched the Screen Skinz Customizer, the world's first on-demand ...

Herewith, the very best personalized gifts to give this holiday season, or as we like to think of it: a roadmap to cementing ...