Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...

Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google Ads added messaging for WhatsApp about a year ago ...

Choosing between manual and automated bidding in Google Ads can impact the control you maintain over your campaigns and their overall performance. Manual bidding allows advertisers direct control over ...

Let’s dive into what audience layering is, the key components, and an example demonstrating how you can start using it effectively in your campaigns. Layering audiences in Google Ads means ...