For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...

Promotional materials for Dawn of the Planet of the Apes quickly established the film’s tone and post-apocalyptic setting, but 20th Century Fox was prepping viewers for what was in store long before a ...

Add Yahoo as a preferred source to see more of our stories on Google. While I’m on the record as absolutely loving the film, many fans consider Iron Man 3 the worst entry in the entire Marvel ...

Studios spend millions of dollars every year trying to figure out the best way to market their movies and shows to the public. As we've entered the digital age, we've seen marketing evolve beyond just ...

Pop-Tarts extended its sponsorship of the Pop-Tarts Bowl in the wake of last year’s game, but not at a price that factored in the viral success of the event’s postgame celebration. The toaster pastry ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Unbelievable! One meme. Millions in value. Zero ad spend.

To learn more about our editorial approach, explore The Direct Message methodology. In December 1999, a free Christmas bowling game called Elf Bowling was being downloaded 900 times per second. The ...