If you’re a martech leader, you’re probably feeling a bit stressed — and for good reason. Stakeholders across multiple departments depend on your choices, which underscores the magnitude of your ...

CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in? Martech investments are on the rise (again). According to a recent Gartner study, ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

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Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? What do marketers look for in replacements? To find out, researchers at MarTech.org ...

According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond? When the first Martech supergraphic was ...