Trending heavier than ever are iridescent beauty products and the holographic makeup looks they inspire. Although sparkle and pastels are acceptable any time of year, it's super fitting to break out ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

Beauty brands have picked up on the unicorn craze and make-up products that promise a mystical finish have become a must-have THE unicorn trend is bigger than ever – and it’s certainly not just for ...