In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a trademark application is not just best practice—it’s ...

General cost estimates are provided below but vary according to the scope of the project and the potential need to involve outside counsel. Standard Cost Estimates: Application filing fee single class ...

The USPTO’s latest search tool has improved since it was first launched, though counsel still have to take care when trying to get optimal results for their clients More than a year has gone by since ...

“Submitting an incomplete trademark application is one of the most common mistakes applicants make. Missing essential details can lead to delays, rejections, or even the abandonment of the application ...

If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

A name identifies your company and sets it apart from other businesses. However, unless you take added precautions, your business name is not legally protected beyond local common law. This is ...