Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

Starbucks, Netflix and Aerie are among the brands that see varying consumer reactions to user-generated content (UGC) or branded posts on social media platforms like Instagram, Twitter and YouTube.

User-generated content, when used correctly, can create an authentic customer journey that users can relate to and find value in. The content marketing landscape has changed drastically over the last ...

User-generated content (UGC) is one of the fastest-growing opportunities for creators looking to break into brand partnerships. Companies are constantly seeking fresh, authentic content to engage ...