Authentic content generated by users has become one of the most powerful forms of marketing. Period. A recent survey by web-based social marketing platform Offerpop found 85% of consumers find ...

[Christian Anthony's] comments on the role of agencies in UGC/Branding initiatives are dead-on. We have done a bunch of these campaigns for folks like UPS, Denon, Boston Acoustics, Vespa and Chevy, ...

Akira Suzuki currently serves as head of X Design Center at TikTok Ads Japan. An MBA graduate of Hitotsubashi University, Suzuki joined Dentsu and began his career as a strategic planner in 2007.As a ...

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional ...

Andrew Heikkila is a writer, a business owner, and artist from the Northwest. He likes a good beer just as much as he likes a good run. Social media strategies can be tricky. In fact, that almost 60% ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...