NEW YORK—At a time when major changes in the media landscape have transformed multiplatform advertising, a larger group of MVPDs have come together to offer some unified guidance on Multiscreen TV ...
LONG ISLAND CITY, N.Y. — A large group of major U.S. Multichannel Video Programming Distributors (MVPDs) have committed to “unified guidance” on Multiscreen TV Advertising Terminology. The goal of the ...
Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...
NEW YORK--(BUSINESS WIRE)--Today, a large group of major U.S. Multichannel Video Programming Distributors (MVPDs) including Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, ...
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