Let’s say, you only do the latter, so now your industry size is down to $1BN. But, remember, we only serve small businesses, not large enterprise-scale corporations. With small businesses comprising ...

The U.S. stock market just broke through $63.8 trillion in public equity value, according to Goldman Sachs. That number is ...

The Serviceable Obtainable Market (SOM) is the most important market size to focus on. This is the market where your current services really fit well, versus the Total Addressable Market (TAM ...

The time has come for our industry to abandon the "Total Market" trap, reject the one-size-fits-all approach, embrace America’s multicultural consumers as segments to be acknowledged, and ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors ...

Index funds provide efficient and low-cost broad market exposure, which makes them an ideal choice for long-term investment portfolios. Investors frequently look to S&P 500 index funds as well as ...

In this slide, Vori talks about “the largest undigitized retail segment,” which is likely correct, but the $765 billion of total spending in the U.S. isn’t the market size — this is the ...