Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. Back in May 2025, TikTok was on its second deadline extension after ...
"Love Island USA" fans are being bombarded with ads for Kalshi bets on TikTok. It's working. Female active users increased by 106%.
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok published new data on the effectiveness ...
TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover ...
Fanatics Sportsbook’s first Super Bowl ad invites viewers to bet with or against Kendall Jenner, leaning into internet lore.
During TikTok's sixth annual TikTok World event in New York City on Wednesday, the social media company announced a plethora of updates designed to enhance campaign visibility, in-app shopping, ...
TikTok is officially putting a price on skipping ads. The platform has announced TikTok Ad-Free, a new paid subscription for UK users that removes ads from your feed for £3.99 a month, roughly $5.40.
You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant testing. You know the feeling. You launch a new TikTok ad. Early metrics look ...
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