TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.

LVMH Watch Week changes location. LVMH Watch Week kicks off today after the event had to completely switch locations. Originally meant to take place in Los Angeles, the event had

A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In 2024, a few racing-related watches sparked suspicions of what was to come. This proved it: the Swiss watchmaker returns as Formula One’s official timekeeper.

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history. Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.