It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an automatic movement! ✓

LVMH Watch Week has kicked off with cool new timepieces like a guichet watch from Louis Vuitton to Bird on a Rock pieces from Tiffany.

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.