Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history. Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost.

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and watchmaking, so it’s no wonder they often collide. On the horological

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an automatic movement! ✓

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex from the start of the 2025 season, which kicks off in Melbourne in March. Every watch has racing heritage,

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.

TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ✓