No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

It’s a known fact that during the pandemic, luxury watch sales soared. With so many people at home and indulging in their passions – some even discovering watch collecting for the first time – even ...

What makes a watch Swiss? Why is it a big deal? What brands should you try? What should you stay away from? All of these questions may or may not have been circulating in your brain before you decided ...

America is still an emerging market when it comes to luxury watches. Now, tariffs could upset a rare bright spot for Swiss watch companies.

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The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...