Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant.

Understanding the mechanisms for consciousness is arguably one of the most intriguing questions of modern neuroscience. Why are some visual stimuli consciously perceived, whereas others remain ...

When humans look out at a visual landscape like a sunset or a beautiful overlook, we experience something — we have a conscious awareness of what that scene looks like. This awareness of the visual ...