Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

How is it possible that you were not planning on going shopping, but that you still end up going and even return home with four new shirts? Apparently you really did want to go shopping but were not ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

Originally published by Colin Shaw on LinkedIn: How Small Things Have Big Influences on Customer Behavior Non-conscious influence has a significant effect on your customer's behavior. Non-conscious ...

Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

The average American is subjected to thousands of ad impressions each day, from the margins of a web browser to commercials on TV, to the tallest billboards towering over city streets. It's a ...

The birth of subliminal advertising reads almost like a script from a television show. In this real-life story, the spotlight falls on James M. Vicary, an independent marketing researcher. On ...

Being an artist in rap is unlike participating in any other musical genre, if only for the possibility of being goaded into directly testing your mettle and going up against the very peers you're ...

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