Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant.