Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog's appreciation of her two-legged friends. Now new ...

Explore how subliminal perception influences brain activity, with stimuli as brief as 250 microseconds evoking responses. While the apparatus was complex, the stimulus Sperdin et al. used was a simple ...

Cortical, subcortical, and peripheral sensory nerve potentials were studied in cats to determine comparative thresholds of response. Stimuli capable of eliciting responses in peripheral nerve also ...

Facial color affects early stage of subliminal processing of facial expression, say researchers, providing the first neurophysiological evidence showing the effects of facial color on emotional ...

“Unless we are much mistaken, the next phrase that is going to be on everyone’s tongue is ‘subliminal advertising.’” - The Nation, October 5, 1957 In 1957, an intense, very real fear regarding a new ...

Bad news for advertisers hoping to sell products to consumers’ subconscious: a new study finds subliminal messaging works best not with images of happiness or consumer satisfaction, but when the ...

Would a successful ad man lie? That was the somewhat incredible question buzzing around Madison Avenue in the fall of 1957. [See Part 1.] Marketing consultant James Vicary claimed to have the holy ...

EVANSTON, Ill. --- Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog’s appreciation of her two-legged ...

Facial color is suggestive of emotional states, as in the phrases: "flushed with anger" and "pale with fear." Although some behavioral studies have investigated the effects of facial color on ...