Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

Originally published by Colin Shaw on LinkedIn: How Small Things Have Big Influences on Customer Behavior Non-conscious influence has a significant effect on your customer's behavior. Non-conscious ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...

McDonald's has secured itself as the king of advertising, with a legacy of legendary ad campaigns dating all the way back to its humble beginnings. One such campaign is an ingenious optical illusion ...

It turns out that a hidden message in a KFC ad is too close to subliminal advertising for ABC. The network says it's following a longstanding policy and won't air the commercial with the message. ABC ...

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced ...

LOS ANGELES – A throat lozenge company says the commercial it wants to run during NBC’s Golden Globes broadcast Sunday is a goof on subliminal ads, but the network isn’t buying it. According to Pine ...

Subway continues to double down on its new marketing approach, but rather than rely heavily on crowdsourcing as it did in February, the chain has turned to a mix of guerilla marketing and subconscious ...

Subliminal messaging has been around for decades, and there have been mixed opinions on whether or not they have an effect on human behavior. Subliminal messages started gaining traction in the 1940s, ...

I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...