Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published ...

A new field study out of the Yale School of Management is the first to show the influence of well-known psychological tendencies on how much employees choose to save for retirement. The study reports ...

Although the idea that instrumental learning can occur subconsciously has been around for nearly a century, it had not been unequivocally demonstrated. Now, new research uses sophisticated perceptual ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

AI is changing the rules — at least, that seems to be the warning behind Anthropic's latest unsettling study about the current state of AI. According to the study, which was published this month, ...

Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

SOMERSET — Isaac and Marcus Mello collected garbage, mashed it up, added yeast for it to ferment for 19 days and then put it through a distiller that their grandfather owns to test for ethanol content ...

The American Psychiatric Association estimates that approximately one in ten people in the United States suffer from some type of phobia. About 40 percent of phobias are related to creatures such as ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

A new study by HBP researchers in Science sheds light on the fine line separating what we see and what we miss Understanding conscious perception is a major challenge for neuroscience. A new study ...